Photography: Jordi Cabanas
Interior design: Sandra Soler
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MGO
The client
MGO is one of the leading real estate agencies in Osona. As such, it needed a global change to make a leap in quality, which implied a change of corporate image and location. Now in a new space, centrally located and bright, they continue to open doors to all those who have given them confidence over the years.
- Naming
- Branding
- Signage
- Web design
- Editorial design
- Advertising
- Social networks
Before Suki
With Suki
MGO's new identity is built under the concept of "Opening doors", taking the door as a symbolic representation of the work that MGO does for its clients. The door as an act of facilitating someone's work, as the entrance or exit of a room, as an invitation to discover what is hidden behind it.
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A specific colour code allows us to differentiate corporate information, properties for sale, rental properties and promotions, both in posts and stories. As well as an iconography that allows us to differentiate sections and rooms.
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One of the most important steps in the project was to create a website that separates buyers from sellers from the outset and was conceived and designed for the 70% of users who would visit it via mobile. In this way, usability became the key, especially for the property search engine.
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The differentiation of interests between buyers and sellers has led us to create three catalogues, one for each MGO target: the client who wants to sell, the one who wants to rent and the one who wants to buy.
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