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Midi

The client

Midi is a family company with more than 100 years of experience in the furniture sector. With a system 100% customisable in dimensions and finishes, applicable in homes and offices, the 2020 was awarded the FAD Barcelona medal for its creative and aesthetic concept. Its best kept secret, more than 400 profiles made of aluminium.

Naming
Branding
Web design
Editorial design
Advertising
Social networks
Motion

Before Suki With Suki

In 2006, the then Mobles Bellmunt, decided to bet on Suki to rethink its brand. At that time, MB Studio was its "umbrella" brand under which other sub-brands were grouped by product families and products. Suki decided to unify everything under the Midi name, taking advantage of the recognition that this system was gaining.

Midi is a system that allows the architect/interior designer to "play" with it and make it his own, without limits or creative barriers. That is why the new Midi logo has to be flexible, detachable and "playful", just like the system it represents.

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Midi is therefore a 100% customisable system, where you can find all colours and sizes. A system that takes care of the details, that can be transparent and open, with LED lighting systems, and that adapts to your needs, whether for the home or the office.

Midi's DNA had to be reflected in its new website. That is why the most important part of the web project was to be able to design a unique and flexible digital experience that would function as a visual showcase and allow the client to "play" with each of its products through a selectable iconographic system of combinations.

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A user experience that is divided into product ranges through a personalised iconography that makes it easier to identify the products.

Midi's new line of catalogues is a visual commitment to bright, eye-catching colours, which follows the bold aesthetics and casual language of the new brand image.

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The aim of this Midi advertising campaign was to create engagement and increase followers. That is why for the design of this campaign we wanted to have a well-known face to gain visibility, that of Llucià Ferrer.

A campaign that was visible on television and also on social networks, where we were able to generate expectation and expand to show all the details of Midi's best kept secret, its profiles.

Taking care of social networks is part of any campaign, and Midi is very clear about this. You have to go for a coherent design and a pleasant and attractive feed that defines your professional profile.

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Credits

Render and 3D: Lobo Studio
Motion: Vectorwho
Realisation: Eva Alimon

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