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Grau

The client

Grau is a benchmark in the world of design and manufacture of furniture for educational spaces and changing rooms. With a long experience in the sector, in 2019 they decided to invest in Suki and develop a new image and a new line of products, with new shapes and colours, which will allow them to differentiate themselves from the market and open the way to the future.

Naming
Branding
Signage
Web design
Editorial design
Advertising

Before Suki With Suki

The new Suki identity turns Mobles Grau into Grau (on its own), improving the retention of the brand by simplifying it, both phonetically and visually. An identity that evolves in line with the new functionalities of school furniture and is fully adapted to the new collaborative and versatile learning method.

A graphic simplification that we achieved by reducing the range of colours to four, so that they harmonise with each other and, combined with the white and wood, become the flagship of Grau's new identity.

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For Grau it was important to create a new product line that was totally versatile, in order to be able to design learning spaces where the same space can have different purposes.

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A versatility that is transferred graphically with a specific iconography that allows us to differentiate the products by typologies, stages and/or areas.

School stages

Changing rooms

Product typology

Areas

Responding to this business evolution, it was important to design an optimised and unique digital experience that would raise brand and product recognition. The new digital platform enhances the user experience and allows the personalisation of Grau's products to be instantly visualised.

The Grau catalogues have been conceived and designed with the aim of facilitating the usability and understanding of the information by the reader.

At Suki, we have done our best to synthesise the information on each product, grouping each accessory, finish and/or customisation in a clear and precise way. In this way, with a double page, the user can get an idea of all the features of the product.

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Credits

Rendering and 3D: Hydragrafix
Photography: Ivan Raga
Industrial design: Lúcid Design Agency

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